The Marketing Performance Blueprint

The Marketing Performance Blueprint PDF
Get This Book
Author: Paul Roetzer
Publisher: John Wiley & Sons
ISBN: 1118883586
Size: 66.90 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 256
View: 620

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.


Exam Prep For The Marketing Performance Blueprint

Exam Prep for  The Marketing Performance Blueprint PDF
Get This Book
Author:
Publisher:
ISBN:
Size: 45.84 MB
Format: PDF, Kindle
Category :
Languages : en
Pages :
View: 5811



Marketing Performance Blueprint Strategie E Tecnologie Per Costruire E Misurare Un Business Di Successo

Marketing performance blueprint  Strategie e tecnologie per costruire e misurare un business di successo PDF
Get This Book
Author: Paul Roetzer
Publisher:
ISBN: 9788891782168
Size: 80.93 MB
Format: PDF
Category : Business & Economics
Languages : it
Pages : 184
View: 1313



Marketing Performance Blueprint

Marketing performance blueprint PDF
Get This Book
Author: Paul Roetzer
Publisher:
ISBN:
Size: 52.50 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages :
View: 6670



Performance Marketing

Performance Marketing PDF
Get This Book
Author: Ingo Kamps
Publisher: Springer-Verlag
ISBN: 3658184531
Size: 38.88 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : de
Pages : 299
View: 617

Dieses Buch beschreibt in leicht verständlicher Form, welche Instrumente das Performance Marketing bietet, wie sie erfolgreich eingesetzt und kontinuierlich optimiert werden können. Der Frage nach der Effizienz von Marketing-Maßnahmen stellt heute fast jeder Budget-Verantwortliche. Noch nie standen so viele Tools und Daten zur Verfügung, um Transparenz in den Erfolg der eigenen Werbung zu bringen, Streuverluste zu vermeiden und passende Neukunden zu finden. Doch die neuen Technologien bergen auch Risiken. Daher erfahren Sie auch, wie Betrugsversuche erkannt und erfolgreich verhindert werden können. Zudem wird ein Ausblick auf die technologischen Entwicklungen gegeben und gezeigt, wie sich diese im Performance Marketing auswirken werden. So können Sie sich heute schon auf das vorbereiten, was Sie morgen tun müssen, um auch zukünftig am Puls der Zeit zu bleiben.


Data Warehouse Blueprints

Data Warehouse Blueprints PDF
Get This Book
Author: Dani Schnider
Publisher: Carl Hanser Verlag GmbH Co KG
ISBN: 3446451455
Size: 45.18 MB
Format: PDF, Docs
Category : Computers
Languages : de
Pages : 283
View: 2544

Data-Warehouse-Lösungen mit Blueprints erfolgreich umsetzen Dieses Buch gibt Ihnen einen Überblick über eine typische Data-Warehouse-Architektur und zeigt anhand von zahlreichen Best Practice-Beispielen, wie Sie die einzelnen Komponenten eines Data Warehouses realisieren und betreiben können. Skalierbarkeit, Performance und Integration sind dabei die wichtigsten Erfolgsfaktoren. Der kompakte und kompetente Leitfaden für Ihr Projekt Warum benötigt man eine Staging Area? Wie sollen fehlende oder fehlerhafte Daten beim Ladeprozess behandelt werden? Ist es zweckmäßiger, einen oder mehrere Data Marts zu erstellen? Wo werden die Daten aus verschiedenen Datenquellen integriert und wie sollen sie historisiert werden? Zu diesen und vielen weiteren Fragen erhalten Sie Antworten sowie Tipps und Tricks aus der Praxis. Wertvolles Know-how aus der Praxis Profitieren Sie von der langjährigen Erfahrung der Autoren. Die vorgestellten Konzepte und Vorgehensweisen haben sich bereits in zahlreichen Projekten bewährt. EXTRA: E-Book inside AUS DEM INHALT • Einleitung • Architektur • Datenmodellierung • Datenintegration • Design der DWH-Schichten • Physisches Datenbankdesign • BI-Anwendungen • Betrieb


Marketing Management

Marketing Management PDF
Get This Book
Author: Harper W. Boyd
Publisher:
ISBN: 9780072315233
Size: 68.42 MB
Format: PDF, Mobi
Category : Marketing
Languages : en
Pages : 594
View: 786

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.


The Marketing Initiative

The Marketing Initiative PDF
Get This Book
Author: Economic and Social Research Council (Great Britain)
Publisher:
ISBN:
Size: 63.93 MB
Format: PDF, ePub
Category : Competition, International
Languages : en
Pages : 457
View: 5633

This text is a collection of the best work emanating from the Economic and Social Research Council's (ESRC's) marketing initiative, papers from the ESRC's competitive initiative and other related research, accompanied by a commentary. The text provides an insight into British marketing and the conesquences for the nation's international competitiveness.


Marketing Management

Marketing Management PDF
Get This Book
Author: John Walker Mullins
Publisher: McGraw-Hill/Irwin
ISBN: 9780072863703
Size: 16.93 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 520
View: 732

Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team’s rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.