Author: Bob Dorf
Publisher: O'Reilly Germany
ISBN: 3955618137
Size: 28.60 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : de
Pages : 512
View: 1740
Ein Startup ist nicht die Miniaturausgabe eines etablierten Unternehmens, sondern eine temporäre, flexible Organisation auf der Suche nach einem nachhaltigen Geschäftsmodell: Das ist die zentrale Erkenntnis, die dem "Handbuch für Startups" zugrundeliegt. Es verbindet den Lean-Ansatz, Prinzipien des Customer Development sowie Konzepte wie Design Thinking und (Rapid) Prototyping zu einem umfassenden Vorgehensmodell, mit dem sich aus Ideen und Innovationen tragfähige Geschäftsmodelle entwickeln lassen. Lean Startup & Customer Development: Der Lean-Ansatz für Startups basiert, im Unterschied zum klassischen Vorgehen, nicht auf einem starren Businessplan, der drei Jahre lang unverändert umzusetzen ist, sondern auf einem beweglichen Modell, das immer wieder angepasst wird. Sämtliche Bestandteile der Planung – von den Produkteigenschaften über die Zielgruppen bis hin zum Vertriebsmodell – werden als Hypothesen gesehen, die zu validieren bzw. zu falsifizieren sind. Erst nachdem sie im Austausch mit den potenziellen Kunden bestätigt wurden und nachhaltige Verkäufe möglich sind, verlässt das Startup seine Suchphase und widmet sich der Umsetzung und Skalierung seines Geschäftsmodells. Der große Vorteil: Fehlannahmen werden erheblich früher erkannt – nämlich zu einem Zeitpunkt, an dem man noch die Gelegenheit hat, Änderungen vorzunehmen. Damit erhöhen sich die Erfolgsaussichten beträchtlich. Für den Praxiseinsatz: Sämtliche Schritte werden in diesem Buch detailliert beschrieben und können anhand der zahlreichen Checklisten nachvollzogen werden. Damit ist das Handbuch ein wertvoller Begleiter und ein umfassendes Nachschlagewerk für Gründerinnen & Gründer. Von deutschen Experten begleitet: Die deutsche Ausgabe des international erfolgreichen Handbuchs entstand mit fachlicher Unterstützung von Prof. Dr. Nils Högsdal und Entrepreneur Daniel Bartel, die auch ein deutsches Vorwort sowie sieben Fallstudien aus dem deutschsprachigen Raum beisteuern.
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Author: Vocreo Publishing
Publisher: CreateSpace
ISBN: 9781511528078
Size: 23.94 MB
Format: PDF, ePub
Category :
Languages : en
Pages : 48
View: 1126
We know you're busy, so we'll keep this short. This summary of The Lean Startup (written by Eric Ries) is designed to give you the main ideas you need to know from this great book in the quickest format possible. What You Will Learn: How to manage and control a new startup How to use experiments to eliminate wasteful processes How to create a "Minimum Viable Product" How to use smart measurements to guarantee long-term success How to change directions and adapt quickly in a fast-paced, competitive environment How to scale an incredibly efficient new business using growth engines and innovation Many more hacks and strategies to build a lean and profitable startup What Is Inside This Summary: A comprehensive overview of the entire book Detailed summaries of each chapter Important and memorable quotes from each chapter A bulleted list of key takeaways from the book Excerpt from the summary of The Lean StartupThe Lean Startup MethodThe Lean Startup is comprised of five principles which make up the majority of the book. These principles include: Entrepreneurs are everywhere. Ries states that you don't have to be a business owner to be classified as an entrepreneur. This means that entrepreneurs can be found everywhere, in every sector of business, and in companies of varying size. Entrepreneurship is management. A startup is more than just the product or service being sold. If you think of a startup as an institution that constantly grows and changes based on the extreme uncertainty of the market, you start to get the idea. In fact, Ries even suggests making the term "entrepreneur" a managerial job title filled by someone who is adept at reacting to market changes as they occur. Validated Learning. One of the major benefits to creating a startup is learning how to build a sustainable business. In other words, it's about more than just creating products, making money, and serving customers. Build-Measure-Learn. The fundamental idea behind every startup is to turn an idea into a product, measure customer feedback, and then decide whether to change course or persevere. The Lean Startup method encourages accelerating this feedback loop as much as possible. Innovation Accounting. Measuring progress, setting up milestones, and learning how to prioritize tasks will help to improve entrepreneurial outcomes while holding innovators accountable. This is accomplished using a new accounting method designed specifically for startups Many of these principles are ideas originally developed by Toyota - a company which has spearheaded the lean manufacturing movement. Ries has taken the time to apply many of these same principles to businesses of all sizes, both startups and established companies. The result of Ries' work is known as the Lean Startup methodology.This book was written to welcome what Ries refers to as Management's Second Century. Modern startups cannot rely on what has worked in the past. Rather, startups require a new set of tactics - tactics that have been incorporated into the Lean Startup process. These tactics will ensure the future success of entrepreneurs around the world.
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Author: Ant Hive Media
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540669315
Size: 20.48 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 40
View: 530
This is a summary of Eric Ries' The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. This is a summary of Eric Ries' The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 338 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.
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Author: Garamond Press
Publisher: Garamond Press
ISBN: 9781623150228
Size: 49.59 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 46
View: 1377
Offering an overview of Ries' Lean Startup method, this concise summary gives entrepreneurs the necessary tools for fostering innovation and developing successful products.
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Author: The Summary Guy
Publisher:
ISBN: 9781548939311
Size: 35.17 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages : 28
View: 4786
The Lean Startup: A Complete Summary!The Lean Startup is a book written by Eric Ries. In this book, the author explains that regardless of what may often seem to be true, it is very much possible to build a successful startup company. This book is a guide for all people who think that starting a business will lead to failure. Many startups do end in a failure, because starting a business always comes with uncertainty and risk. Since not all startup founders are equally informed, some are not educated in good business practices and do not have a clear vision of their business; these are the startups that often truly end in failure. In this book, the author explains how to make a startup successful. This book will surely be a great read for all those who either seek a way for their startup to succeed or for those who are planning to start a business. At first glance, it certainly looks like an interesting read, and it is both educational and reader-friendly. Whether it is really possible to have a successful startup and whether or not your startup will be successful is what awaits us in this book. Here Is A Preview of What You Will Get:- A summarized version of the book.- You will find the book analyzed to further strengthen your knowledge.- Fun multiple choice quizzes, along with answers to help you learn about the book.Get a copy, and learn everything about The Lean Startup.
