The Employer Brand

The Employer Brand PDF
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Author: Simon Barrow
Publisher: John Wiley & Sons
ISBN: 9781119995548
Size: 12.35 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 232
View: 1728

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.


The Employer Brand

The Employer Brand PDF
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Author: Helen Rosethorn
Publisher: CRC Press
ISBN: 1317034244
Size: 44.61 MB
Format: PDF, ePub
Category : Business & Economics
Languages : un
Pages : 248
View: 3311

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.


Employer Brand Management

Employer Brand Management PDF
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Author: Richard Mosley
Publisher: John Wiley & Sons
ISBN: 1118898524
Size: 77.53 MB
Format: PDF, ePub
Category : Business & Economics
Languages : un
Pages : 316
View: 2177

"A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "--


Employer Branding For Dummies

Employer Branding For Dummies PDF
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Author: Richard Mosley
Publisher: John Wiley & Sons
ISBN: 111907164X
Size: 57.22 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 360
View: 3395

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer br∧ and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.


International Employer Brand Management

International Employer Brand Management PDF
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Author: Lena Christiaans
Publisher: Springer Science & Business Media
ISBN: 3658004568
Size: 65.44 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : un
Pages : 265
View: 4962

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.


The Employer Brand

The Employer Brand PDF
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Author: Tim Ambler
Publisher:
ISBN:
Size: 61.22 MB
Format: PDF, ePub, Docs
Category : Management
Languages : un
Pages : 22
View: 3741



Employer Branding

Employer Branding PDF
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Author: Birger Meier
Publisher: diplom.de
ISBN: 3832496432
Size: 58.10 MB
Format: PDF
Category : Business & Economics
Languages : un
Pages : 76
View: 1403

Inhaltsangabe:Abstract: The information economy, the current demographical trends and other factors will produce a shortage of skilled labour. During the last decade, many labour markets had encountered a shortage of skilled labour. In fact, whole industries have had serious problems to fill vacancies. Many have forecast horror scenarios for the labour market, whereas others have created strategic concepts to cope with it. The War for Talent and the Employer of Choice concept are leftovers of this period. Employee attraction and retention will continue to be an important issue for many companies in the beginning of the 21st century. The new up-coming competition for talent draws the attention on a new concept, in order to deal with the future challenge - employer branding. Employer branding has moved center stage in the last two years. The strategic relevance of employer branding is still underestimated or unknown. Employer branding is neither a wonder cure nor a cure-all approach. This thesis and chapters provide an insight in the employer branding concept and its relevance. What does employer branding means, where does it stem from? It also contains a practical guide for developing and implementing an employer branding process, with a short case study of global chemical company. Do you remember the scenario published in McKinsey ́s Quarterly in 1998? The War for Talent - this expression has become synonymous for the labour shortage of High Potentials. The economy was burning white-hot in the late 1990s and companies were scrambling to hire and retain the people they needed. With a boom, talent becomes scarcer because everybody is looking for talented people to fill vacancies. In the late 1990s the employer of choice concept became popular, when the war for talent was about to begin. The term employer of choice is based on the unwritten promises and expectations that develop the basis of the employment relationship. The collapse of the dot.com industry, followed by a time of recession and downturns causing layoffs and job cuts, has created a surplus of labour. The predicted War for Talent for High Potentials has been postponed. Really? The current economic landscape has changed dramatically, product lifecycles have grown shorter, products and services are substitutional, innovation is accelerating and customer loyalty is just a pie-in-the-sky. The economy is driven by ongoing changes, globalization, growing complexity and the [...]


Employer Branding For The Hospitality And Tourism Industry

Employer Branding for the Hospitality and Tourism Industry PDF
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Author: Sjoerd Gehrels
Publisher: Emerald Group Publishing
ISBN: 1789730716
Size: 20.82 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 216
View: 6356

This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.


Your Employer Brand

Your Employer Brand PDF
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Author: Brett Minchington
Publisher:
ISBN: 9780646465029
Size: 65.18 MB
Format: PDF, ePub
Category : Employee motivation
Languages : en
Pages : 232
View: 4854



Give Get Employer Branding Repel The Many And Compel The Few With Impact Purpose And Belonging

Give   Get Employer Branding  Repel the Many and Compel the Few with Impact  Purpose and Belonging PDF
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Author: Bryan Adams
Publisher: Houndstooth Press
ISBN: 9781544507064
Size: 80.63 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 354
View: 1500

In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.