Digital Marketing Excellence

Digital Marketing Excellence PDF
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Author: Dave Chaffey
Publisher: Routledge
ISBN: 1317276728
Size: 50.76 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 660
View: 3371

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.


Digital Marketing

Digital Marketing PDF
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Author: Godfrey Parkin
Publisher: Fox Chapel Publishing
ISBN: 1607651955
Size: 23.15 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 250
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The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.


The Absolute Blueprint For Digital Marketing

The Absolute Blueprint for Digital Marketing PDF
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Author: Shubh Agrawal
Publisher: Shubh Agrawal
ISBN:
Size: 24.98 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 63
View: 6540

The perfect guide to digital marketing that would help you to build a solid base for success in digital marketing. This book comes with modern methodology for successful campaigns for your digital marketing goals, beginning from start with basics to how to do digital marketing.


How Are Chatbots Used In Digital Marketing An Introduction

How Are Chatbots Used in Digital Marketing  An Introduction PDF
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Author:
Publisher:
ISBN: 3346108716
Size: 44.26 MB
Format: PDF
Category :
Languages : en
Pages :
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Digital Marketing

Digital Marketing PDF
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Author: IntroBooks Team
Publisher: IntroBooks
ISBN:
Size: 61.59 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages :
View: 2935

Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards. The main difference between digital marketing and conventional advertising is that digital marketing initiatives are performed primarily across digital channels, allowing marketers more leverage, resources, and information to measure a campaign's efficacy. Another noted distinction between the two is that online marketing channels are based exclusively on the Internet, whereas offline marketing platforms are accessible to digital tools not inherently encrypted to the IoT. Digital marketing has a plethora of channels, and these can be fragmented into channels of online and offline brand management. Also, one needs to take a look at the digital marketing strategy, which is a workable plan on how to accomplish the business objectives by exploiting the various digital marketing channels to good effect.


Digital Marketing

Digital Marketing PDF
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Author: Dr. Antony Puthussery
Publisher: Notion Press
ISBN: 1647838673
Size: 37.81 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 144
View: 3055

Digital Marketing discusses about modern marketing methods both online and offline. It speaks about the importance of digital marketing platforms. Through different chapters, the author gives a clear picture of modern marketing techniques such as Facebook Marketing, WhatsApp Marketing, Instagram Marketing, Twitter Marketing, Interactive Marketing, Mobile Marketing, Visual Marketing, Online Marketing, Search Engine Marketing, Pay-Per-Click marketing, Social Media Marketing, Customer Data Platform, etc. The book also speaks about App-based marketing, In-game mobile marketing, display advertising, Web banner advertising, frame ad (traditional banner), Pop-ups/pop-unders, Floating ad, Expanding ad, Trick banners, News Feed Ads, Display advertising process, Text ads, Search engine marketing, Search engine optimization, Sponsored search, Social media marketing, cost per mille (CPM), cost per click (CPC), cost per engagement (CPE), cost per view (CPV), cost per install (CPI).The book is designed to make Digital Marketing simple and convenient to all. This is an inclusive work that provides essential approaches and key concepts of digital marketing. It outlines the modern marketing framework through online and offline platforms. It also explains how to attract consumers by interacting with clients through their cell phone, exciting their imagination and experience with digital display by social media platforms and develop their mind by SEO search and by intriguing them with email marketing that speak to their particular interest.


Digital Marketing For Entrepreneurs

Digital Marketing for Entrepreneurs PDF
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Author: Bruce May
Publisher: Lulu.com
ISBN: 0359637663
Size: 51.17 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages :
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Dynamic Digital Marketing

Dynamic Digital Marketing PDF
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Author: Dawn McGruer
Publisher: John Wiley & Sons
ISBN: 1119635888
Size: 31.16 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 440
View: 6911

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.


Digital Marketing

Digital Marketing PDF
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Author: Charles F. Hofacker
Publisher: Edward Elgar Publishing
ISBN: 178811535X
Size: 10.55 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 224
View: 7743

Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers.


Understanding Digital Marketing

Understanding Digital Marketing PDF
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Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749464283
Size: 18.57 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 288
View: 1532

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.